Roll up banners, also known as pull up or retractable banners, are one of the most popular and effective display solutions for marketing, promotions, and events. Their portability, ease of setup, and professional appearance make them a preferred choice for businesses across industries. However, one of the most common questions businesses ask before ordering is: What are the standard sizes for roll up banners?
Choosing the right roll up banner size is essential for visibility, branding impact, and budget planning. This article explains the standard roll up banner sizes, their common uses, and how to select the right size for your needs.
Understanding Roll Up Banner Dimensions
Roll up banners are designed with a fixed height and variable width. Most banners share a standard height to ensure stability and visibility, while the width changes depending on how much display space you need.
Standard Height
- 200 cm (2 meters) is the industry standard height for most roll up banners.
This height ensures the banner is tall enough to be visible from a distance without becoming unstable or difficult to transport.
Most Common Standard Roll Up Banner Sizes
1. 80 × 200 cm – Standard Roll Up Banner
The 80 × 200 cm roll up banner is the most commonly used size worldwide.
Key Features:
- Compact and lightweight
- Cost-effective
- Easy to transport
- Fits in small spaces
Best Used For:
- Retail stores
- Small exhibitions
- Reception areas
- Office branding
- Indoor promotions
This size is ideal for businesses looking for an affordable yet professional display solution.
2. 85 × 200 cm – Popular Standard Size
The 85 × 200 cm roll up banner offers slightly more width without significantly increasing cost.
Key Features:
- Better visual impact than 80 cm
- Still portable and easy to store
- Suitable for most event setups
Best Used For:
- Trade shows
- Conferences
- Product promotions
- Corporate events
This size is often preferred when you want improved visibility without moving to a larger, premium banner.
3. 100 × 200 cm – Premium Roll Up Banner
The 100 × 200 cm roll up banner is considered a premium standard size.
Key Features:
- Wider display area
- Stronger visual presence
- Ideal for bold designs
Best Used For:
- Exhibitions and expos
- Mall kiosks
- High-traffic event areas
- Brand-focused promotions
This size works best when you need your message to stand out in busy environments.
Wide and Large Roll Up Banner Sizes
For businesses that need extra impact, wider roll up banner sizes are also available.
4. 120 × 200 cm – Extra Wide Roll Up Banner
Key Features:
- Large display area
- Eye-catching presence
- Requires stronger base
Best Used For:
- Large exhibition booths
- Event backdrops
- Product launches
This size offers maximum visibility but may be less portable than standard options.
5. 150 × 200 cm – Double-Width Roll Up Banner
Key Features:
- Very large display space
- High visual impact
- Often used as a focal point
Best Used For:
- Exhibition back walls
- Stage-side branding
- Promotional backdrops
This size is typically used when space allows and high impact is required.
Double-Sided Roll Up Banner Sizes
Double-sided roll up banners allow branding on both sides for visibility from multiple directions.
Common Sizes:
- 80 × 200 cm (double-sided)
- 85 × 200 cm (double-sided)
These are ideal for:
- Mall walkways
- Open exhibition areas
- Store entrances
Choosing the Right Roll Up Banner Size
When selecting a roll up banner size, consider the following factors:
1. Available Space
Measure the area where the banner will be placed. Smaller spaces work better with 80 or 85 cm widths.
2. Viewing Distance
- Short distance → standard sizes
- Long distance → wider banners for better readability
3. Design Content
If your design includes:
- Large images → wider banners
- Minimal text → standard sizes
4. Portability Needs
Smaller banners are easier to carry and store, especially for frequent events.
5. Budget
Standard sizes are more affordable, while wider banners cost more due to materials and stand strength.
Standard Roll Up Banner Size Comparison Table
| Size (cm) | Category | Best Use |
|---|---|---|
| 80 × 200 | Standard | Retail, offices, small events |
| 85 × 200 | Standard Plus | Conferences, promotions |
| 100 × 200 | Premium | Exhibitions, brand displays |
| 120 × 200 | Extra Wide | Large booths, launches |
| 150 × 200 | Double Width | Backdrops, high-impact displays |
Why Standard Sizes Matter
Using standard roll up banner sizes offers several advantages:
- Easier replacement of prints
- Better stability
- Lower production costs
- Compatibility with common stands
- Faster printing and delivery
This is why most professional printers recommend standard dimensions.
Conclusion
Understanding the standard sizes for roll up banners helps you choose the right display for your marketing needs. The most popular sizes—80 × 200 cm, 85 × 200 cm, and 100 × 200 cm—cover the majority of business applications, from retail promotions to large exhibitions.
By selecting the right size based on space, visibility, and purpose, you ensure your roll up banner delivers maximum impact while remaining cost-effective and easy to use.

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