Case Study: Custom Merchandise for International Sporting Events

Introduction

In the world of high-performance sports, branding and fan engagement play crucial roles in building a strong community and creating a lasting impression. International sporting events, such as SailGP, require high-quality custom merchandise to promote their brand, enhance fan experiences, and provide practical and stylish event giveaways. Custom-branded merchandise not only strengthens brand visibility but also leaves a lasting impact on participants, sponsors, and attendees.

At Merchlist, we specialize in delivering premium, fully customized promotional products for businesses, events, and organizations. When SailGP, one of the world’s most exciting sailing leagues, approached us for a high-end merchandise solution, we were ready to create customized products that embodied their brand and met their expectations.

This case study details our successful collaboration with SailGP, where we provided 100 pieces each of customized canvas tote bags, Volt View 10K power banks, and Galati stainless steel water bottles. From conceptualization to execution, we ensured that the products aligned with SailGP’s identity, offering their community high-quality, sustainable, and functional promotional items.

Client Overview: SailGP

SailGP is an elite sailing competition featuring national teams racing in high-tech F50 foiling catamarans across various iconic venues worldwide. The championship focuses on innovation, speed, and sustainability, with a mission to redefine the future of competitive sailing. With a strong commitment to clean energy and environmental responsibility, SailGP aims to set a new benchmark for sports events while delivering breathtaking action on the water.

To reinforce its branding and sustainability efforts, SailGP sought premium, eco-friendly, and practical branded merchandise for its audience, athletes, and partners. Merchlist was tasked with delivering customized products that would not only reflect SailGP’s dynamic identity but also be practical and valuable to the recipients.

The Challenge

SailGP had specific requirements for their custom-branded merchandise:

1. Eco-Friendly and Durable Products: The items had to align with SailGP’s sustainability goals, ensuring minimal environmental impact.
2. High-Quality Custom Branding: The branding on each item had to be clear, durable, and aesthetically aligned with SailGP’s logo and color scheme.
3. Consistency Across All Products: The merchandise had to maintain uniformity in design, representing the brand cohesively across different items.
4. Timely Delivery: The products were required for an upcoming event, meaning production and delivery had to meet strict deadlines.
5. Usability and Practicality: The chosen items needed to be useful for event attendees, athletes, and sponsors, reinforcing brand engagement beyond the event itself.

The goal: Deliver 100 canvas tote bags, 100 Volt View 10K power banks, and 100 Galati stainless steel water bottles, all customized to align with SailGP’s high-performance and sustainability values.

Our Approach

At Merchlist, we follow a structured process to ensure that each order meets our high standards. Our approach for SailGP’s merchandise involved the following key steps:

1. Understanding the Brand and Its Needs

Before selecting the merchandise, we conducted a detailed consultation with the SailGP team. This helped us understand their core values, sustainability mission, and branding requirements. Given their emphasis on performance, innovation, and eco-consciousness, we curated a selection of high-quality products that aligned with their brand image.

2. Selecting the Perfect Products

After evaluating multiple product options, we finalized the following three items:

• Canvas Tote Bags (Product Link)
  • Made from sustainable, high-quality cotton fabric
  • Spacious, durable, and reusable – perfect for event attendees
  • Custom-printed with the SailGP logo in eco-friendly ink
• Volt View 10K Power Banks (Product Link)
  • High-capacity 10,000mAh power banks for on-the-go charging
  • Branded with the SailGP logo using precision UV printing
  • Sleek and portable, ideal for attendees, athletes, and VIPs
• Galati Stainless Steel Water Bottles (Product Link)
  • Premium, BPA-free stainless steel design
  • Reusable and eco-friendly, promoting sustainability
  • Custom laser-engraved branding for a sleek and long-lasting finish

3. Custom Branding & Design

Once the products were selected, our design team collaborated with SailGP to create digital mockups for each item. Key aspects of the branding process included:

• Precise logo placement for maximum visibility and aesthetic appeal
• Eco-friendly printing methods to align with SailGP’s sustainability values
• High-quality laser engraving for a sophisticated finish on metal surfaces
• Consistent color palette to ensure all products visually complemented each other

After multiple revisions and approvals, the final designs were ready for production.

4. Production & Quality Control

We utilized top-tier printing and engraving techniques to ensure that each product met SailGP’s expectations. Our quality assurance process included:

• Material Inspection: Ensuring durability, eco-friendliness, and premium feel
• Printing & Engraving Precision: Guaranteeing clear, long-lasting branding
• Uniformity Check: Ensuring all 300 items maintained brand consistency
• Durability Testing: Verifying that the prints and engravings remained intact after repeated use

Each item underwent rigorous inspection before being packed and shipped.

5. Timely Delivery & Client Satisfaction

We understand the importance of meeting event deadlines. Our team ensured that all 300 customized products were ready well ahead of schedule, securely packed, and delivered to SailGP’s designated location in time for their upcoming event.

The Results

The custom merchandise was a huge success, receiving excellent feedback from SailGP representatives, event attendees, and VIP guests. Here are the key success metrics:

• 100% Sustainable Merchandise: All products aligned with SailGP’s eco-friendly mission
• Premium Branding: High-quality customization ensured long-lasting brand impact
• Practicality & Usefulness: Each item served a valuable purpose, increasing brand exposure
• Early Delivery: Products were delivered before the deadline, ensuring a smooth event rollout
• Enhanced Brand Recognition: Attendees and partners appreciated the well-designed merchandise, further promoting SailGP’s image

Why Choose Merchlist for Custom Sporting Event Merchandise?

At Merchlist, we specialize in creating high-end, fully customizable merchandise for sports events, corporate giveaways, and branding initiatives. Here’s why we stand out:

• Expertise in Custom Branding: We design and print premium merchandise tailored to brand identity
• Eco-Friendly Solutions: We prioritize sustainability with responsibly sourced materials
• High-Quality Standards: Rigorous quality control ensures superior product durability
• Timely & Reliable Delivery: We meet event deadlines with efficient logistics
• Client-Centric Approach: We collaborate closely with clients to bring their vision to life

Conclusion

The collaboration between Merchlist and SailGP highlights the power of well-crafted, custom-branded merchandise in enhancing event branding and audience engagement. By delivering 300 high-quality, eco-friendly promotional items, we helped SailGP reinforce its identity and commitment to sustainability while providing attendees with practical, stylish gifts.

If you’re looking for premium custom merchandise for your next sporting event, Merchlist is your go-to partner. Let’s create something extraordinary together!

Get in Touch

Ready to elevate your event merchandise? Contact Merchlist today!