Case Study: Merchlist x Bloomberg COP28

Client: Bloomberg
Event: COP28 (United Nations Climate Change Conference)
Location: Expo City, Dubai
Date: 30th November – 13th December, 2023
Products Provided: Fully Customized Notebooks

COP28, hosted at Expo City in Dubai, is one of the largest and most significant global conferences dedicated to addressing climate change. With leaders, corporations, and organizations from around the world participating, the event required high-quality merchandise that reflected the seriousness and prestige of the gathering. Merchlist had the privilege of partnering with Bloomberg to produce fully customized notebooks for this renowned event. These notebooks acted as a functional and branded tool for attendees, aligning with Bloomberg’s values of innovation, sustainability, and professionalism.

The Challenge

The COP28 conference was a major, international event where the conference’s key messages were sustainability and innovation. Bloomberg, a world-renowned leader in financial services and media, sought to elevate the event experience by offering exclusive, high-quality materials that embodied their brand’s sophistication. The challenge for Merchlist was to deliver customized notebooks that not only represented Bloomberg’s premium standards but also aligned with the forward-thinking goals of COP28.

Specific challenges included:

• Customization and Design Precision: The notebooks had to be fully customized, incorporating Bloomberg’s branding and the COP28 theme.
• Ensuring Uncompromising Quality: Given the stature of both Bloomberg and COP28, there was an expectation for absolute perfection in every notebook. Bloomberg required that the materials not only reflect their brand’s premium standards but also offer a tactile, luxurious experience for users.
• Time Constraints: With a large number of attendees and a fixed deadline for delivery before the event kickoff, timely production and logistics were critical to ensure flawless execution.

Objectives

1. Design high-quality notebooks that met Bloomberg’s standards for brand representation.
2. Deliver 5,000+ customized notebooks within a tight timeframe, ensuring they were ready for use at COP28.
3. Ensure the notebooks were both functional and aesthetically aligned with the themes of the event and Bloomberg’s global brand.

Our Approach

To meet Bloomberg’s expectations for quality and exclusivity at COP28, we implemented a multi-faceted approach that focused on premium materials, meticulous customization, and flawless execution:

1. Premium Material Selection For a project of this caliber, it was essential that the notebooks exuded a sense of luxury and professionalism. Our team selected:

• High-Grade Paper: The pages were crafted from thick, smooth paper, offering a superior writing experience and durability.
• Elegant Covers: We used premium-grade materials for the notebook covers, ensuring a sophisticated look and feel that resonated with Bloomberg’s brand. The covers featured a refined texture, giving them a tactile quality that distinguished them from standard notebooks.
• Vibrant Ink Printing: The branding and designs were printed using high-quality ink, ensuring that the logos and graphics were crisp, vibrant, and durable, with no risk of fading or smudging.

1. Customization and Branding Each notebook was fully customized to align with Bloomberg’s brand identity and the prestigious nature of COP28. We incorporated:

• Custom-designed covers featuring Bloomberg’s logo and the COP28 branding in a sleek, modern design that communicated both innovation and sophistication.
• Luxury features like a bookmark ribbon and premium binding to enhance the user experience and create a lasting impression.

1. Attention to Detail and Craftsmanship Quality control was paramount. Every notebook underwent stringent checks throughout the production process to ensure:

• Precision in printing: All logos, graphics, and text were printed with flawless accuracy, maintaining consistency across all 5,000 notebooks.
• Perfect alignment and finishing: The binding, edge trimming, and other fine details were crafted to perfection, ensuring that each notebook had a polished and professional appearance.
• Durability and comfort: From the smooth paper to the sturdy covers, each notebook was designed to withstand frequent use while maintaining its premium look and feel.

1. Efficient Production and Logistics With over 5,000 notebooks to be delivered within a fixed timeframe, our production and logistics processes were optimized for both speed and accuracy:

• Timely production: We coordinated closely with our production team to ensure that all notebooks were manufactured efficiently without sacrificing quality.
• Seamless delivery: We ensured all notebooks were securely packaged and delivered to Dubai in advance of the event, with a meticulous distribution plan to have them readily available for attendees upon arrival.

Outcome

The collaboration between Merchlist and Bloomberg for COP28 was a resounding success. Our ability to deliver premium-quality, eco-friendly notebooks that aligned with both Bloomberg’s brand and the sustainability goals of COP28 contributed to a highly positive outcome.

Key results of the project included:

• Positive Feedback: Both Bloomberg and the conference attendees appreciated the design, functionality, and eco-conscious production of the notebooks.
• Brand Exposure: The notebooks were prominently used by attendees throughout the event, keeping Bloomberg’s brand in the spotlight and associated with climate action and sustainability efforts.

Conclusion

Merchlist’s successful collaboration with Bloomberg at COP28 demonstrates our ability to handle large-scale, time-sensitive projects that require creativity and precision. By providing fully customized notebooks that reflected both Bloomberg’s corporate identity and the global message of COP28, we contributed to the success of one of the most important climate events of the year. Our focus on quality, and seamless execution highlights our capability to deliver exceptional products for high-profile global events.